![]() Apple Podcasts has a specific episode type for a trailer, which also gets used by Spotify and many other podcast apps: but there isn’t one correctly marked in the RSS feed from Omny Studio. It doesn’t mean that this individual podcast uses them, or has access to this functionality. Slacker & Steve is able to use the above tools since its podcast host or measurement company offers this service. Slacker & Steve may do this for advertising or for other forms of content, like news stories. This form of attribution is used to measure advertising effectiveness.ĭynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. For example - it may spot a device that downloaded an episode of Slacker & Steve later visited the website of an advertiser or it may track that a device that listened to Slacker & Steve also listened to a different show. ![]() Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. ![]() Your device’s IP address and user agent is used to help calculate this figure. Stats: Statistics are produced by Omny Studio to help Slacker & Steve to understand how many downloads it is getting, or how many people are listening. This podcast may use tracking and attribution and dynamic content insertion
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